• All cognate (visual) experience is attended by memory. To sit on a beach and experience clouds, sand, water, rocks, is in each case to recognise these things and in so doing to draw upon memory resources, cognitive resources, that allow us to know where we are and what we are looking at.• In this sense, looking directly at beach scene is no different from looking at a picture of the beach, insofar as each presents us with a set of visual cues that invoke associated memories, thus allowing recognition to occur.
• The enactivists argue the memory is 'out there', in the external world. The mistake here is to assume there is an external world.
• It would be wrong to suggest that memories are merely fixed units of information storage, which we simply 'call up' on cue. Memories are also being dynamically generated, 'on the fly' — our perceptual models are continually updated, adapting to new sets of cues.
